The Nigeria Premier Football League, NPFL, has recorded a major commercial breakthrough — signing a multi-billion-naira partnership aimed at expanding television coverage and data management for the domestic league.
In what is being described as a new dawn for Nigerian club football, the Nigeria Premier Football League, NPFL, has entered into a ₦2 billion, five-year commercial agreement with Inview Technologies Nigeria Limited and AS Production Hub Limited.
The deal includes an upfront payment of ₦800 million as activation fee and is designed to make NPFL matches available on free-to-air television and digital platforms nationwide.
Speaking at the official signing ceremony, NPFL Chairman, Otunba Gbenga Elegbeleye, said the move signals the league’s transition into an era of commercial innovation and wider accessibility.
“We want every Nigerian home — in villages, towns, and major cities — to easily watch the NPFL. Our focus is to create consistent, quality content that will be available on as many platforms as possible,” he said.
Elegbeleye further explained that the agreement opens the door for more broadcast partners, stressing that the league’s new unbundled structure will create additional revenue streams for clubs and players.
Also speaking, President of the Nigeria Football Federation, Alhaji Ibrahim Musa Gusau, commended the NPFL for laying solid foundations for the league’s long-term growth, urging stakeholders to remain patient and supportive.
In a related development, the NPFL also signed another ₦600 million data partnership with Round Up Technology. The deal includes an annual ₦140 million payment for technical data services such as player statistics, match analytics, and performance tracking — the first of its kind in Nigerian football.
Dignitaries present at the signing included the Director-General of the National Broadcasting Commission, Charles Ebuebu, Director-General of the National Orientation Agency, Mallam Lanre Issa-Onilu, and the Director-General of Voice of Nigeria, Mallam Jibrin Baba Ndace, among others.
With these agreements, the NPFL is positioning itself for a more commercially viable and globally competitive era — leveraging television, data, and technology to grow the game across Nigeria.
Analysts say the move could redefine how local football is watched and monetized, bringing fans closer to the NPFL than ever before.
